Wholesale

About Wholesale


Accounting for almost half of the company's net sales, the wholesale division is a key contributor to the growth and success of Yankee Candle. It's dedicated to being the one-source supplier of high quality fragranced products to over 13,000 Specialty Gift Stores who buy Yankee® candles and other products, which they, in turn, resell at retail.

Since a majority of households purchase scented candles, and Yankee Candle is America's number one brand of premium scented candle, this translates into considerable sales potential.

Always committed to expanding opportunities for its customers, the wholesale division offers a number of advantages designed to increase their sales, including:

  • Exclusive fragrances available only to wholesale customers
  • Candle accessories, including wholesale exclusives, which can generate as much as 15% - 40% of a department's dollar volume.
  • Yankee Candle™ Bath products to help tap the $52 billion personal care category
  • An array of non-candle home fragrancing products to appeal to the 72% of candle buyers who purchase these items each month
  • New candle fragrances and styles to keep the product lines fresh
  • Proven support with promotional tools, displays, signage and programs backed up by the Yankee sales team.

Explore the possibilities of success as a Yankee Candle retailer. Complete and submit your application today.