|The Yankee Candle® Fragrance Experience|
There's a reason everyone loves our brand so much ... we share your passion for fragrance®. That's why we do everything possible to assure that every new experience with our fragrance is as good or better than the one before. It's not easy, but it's what helps make us America's favorite brand of premium scented candles.
Part of it is our devotion to quality. We continue a cherished legacy of superior craftsmanship that's been passed down through generations of chandlers (candlemakers) as a central part of our heritage and reputation. Yet, even as we honor the past, we are constantly developing new and better ways to enhance the lives of our customers.
We stay deeply attuned to the world of fragrance, searching for new flavors and scents that will resonate with our consumers. We seek out fragrance ideas that will evoke the pleasant memories and experiences of everyday life. And, once we've selected the right fragrance ideas, we go to levels that are unique in the candle industry to ensure the quality and consistency of the fragrance experience.
The Ultimate Fragrance Experience
With every fragrance we introduce, our reputation is on the line. It is not enough for a Yankee® fragrance to be as good as our competitors' scents. It must be better, because it's what you expect of us ... and what we expect of ourselves. Each fragrance has to possess the realism, accuracy and pleasantness of the true flower, food, fruit, place, or experience that inspired it.
This is the fragrance experience that has made Yankee Candle® the benchmark for quality in the candle world.