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SOUTH DEERFIELD, Mass., May 13, 2014 -- The Yankee Candle Company, Inc., the world's largest manufacturer of premium scented candles, today announced the launch of two new fragrances and the return of three favorites in its popular limited edition Man Candles collection. Just in time for Father's Day, Camouflage and On Tap™ join last year's introduction MMM, Bacon!™ and original Man Candles Man Town™ and Riding Mower™. The Man Candles collection, which was an instant hit when it debuted in 2012, was created uniquely for men to enjoy in their "man town," wherever that may be in the house. These limited edition fragrances are available now at Yankee Candle's over 500 retail stores, at www.yankeecandle.com and select specialty retailers and gift shops. Yankee Candle is launching a series of social media contests offering consumers the chance to win samples of the Man Candles III collection!
To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/7221651-yankee-candle-heads-outdoors-new-man-candles-fragrances
"We've found that our fans are drawn to Man Candles that authentically capture unique and intangible fragrances," said Hope Margala Klein, executive vice president, brand, innovation and merchandising for The Yankee Candle Company, Inc. "What could be more intriguing than capturing the scent of the great outdoors in a candle?! It's sure to be a fun, unexpected gift forFather's Day and graduation season."
LIMITED EDITION MAN CANDLES – Cool, crisp fragrances bring a refreshing feel to any man cave.
Price: $17.99 MSRP – $27.99 MSRP ($27.99 MSRP – Large Jar Candle; $17.99 MSRP – Footed Tumbler Candle)
On Tap™ – The cool, golden aroma of a freshly poured draft beer. NEW!
Camouflage – A natural, woodsy blend of fresh air, golden leaves and oak tree bark. NEW!
Man Town™ – Escape to the man cave with this masculine blend of spices, woods and musk.
MMM, Bacon!™ – The undeniably mouth-watering aroma of sizzling hickory smoked bacon.
Riding Mower™ – Hot sun. Cool breeze. And the intensely summery scent of freshly cut grass.
To accompany the excitement around the latest iteration of Man Candles, the company is running a selection of social media contests beginning Tuesday, May 13, and running through Sunday, June 29, 2014. Now consumers can celebrate the new scents while finding inspiration for Father's Day and graduation gifting with a chance to win "scentsational" prizes. The exciting social media contests include:
Get a sneak peek at new On Tap™ and Camouflage with our "Man Candles Collection" video. To learn more about Yankee Candle's limited edition Man Candles collection, visit www.yankeecandle.com, the brand's Instagram (@theyankeecandle) and Pinterest (TheYankeeCandle) pages, or join the conversation on Facebook (facebook.com/TheYankeeCandleCompany) or on Twitter (@theyankeecandle, #ManCandles).
About The Yankee Candle Company
The Yankee Candle Company, Inc. is a leading designer, manufacturer, wholesaler and retailer of premium scented candles. Yankee Candle has a 43-year history of offering distinctive products and marketing them as affordable luxuries and consumable gifts. The Company sells its products through a North American wholesale customer network of approximately 35,000 store locations, a growing base of more than 500 Company owned and operated retail stores, direct mail catalogs, and its Internet website (www.yankeecandle.com). Outside of North America, the Company sells its products primarily through its subsidiary, Yankee Candle Company (Europe), Ltd., which has an international wholesale customer network.
About Jarden Corporation
Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 120 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, AeroBed®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, Invicta®, K2®, Marker®, Marmot®, Mitchell®, PENN®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; Consumer Solutions: Bionaire®, Breville®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lifoam®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex®, Tigex® and Yankee Candle®. Headquartered in Florida, Jarden ranks #383 on the Fortune 500 and has over 30,000 employees worldwide. For further information about Jarden, please visit www.jarden.com.
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